In editing a few features for work recently, I’ve gone back to the different writers with the same comments/edits/suggestions.
Here’s what happens. They have an intriguing lead and as they conclude their lead, they tell the reader what he or she will learn if they continue. “Read on to hear how So and So is doing This.” “Learn how Such and Such is making a difference.” So, the reader excitedly continues on only to discover that what they were promised at the beginning didn’t happen. They didn’t hear about X, Y or Z. They didn’t hear from So and So, or if they did, it wasn’t what they were supposed to hear about.
Interestingly though, the necessary information hasn’t completely eluded the writers. It's not like they didn't get that info. It’s all there. They've just chosen to put it into sidebars. In editorial speak, these are chunks of text that are extra, frivolous. The feature can stand alone, so these sidebars are not necessary but they definitely spice it up. They're usually in little boxes on their own.
So, I’ve found myself pushing back, telling these particular writers that the info they’ve placed in sidebars is NOT supplementary. At least not if they want an engaging, interesting piece! Not if they want to follow through on what they promised the reader in the beginning. I’m encouraging them to go back and weave the interesting stuff throughout, which, I’ll be honest, is sometimes the hardest thing to do. You have to somehow mesh the factual—who, what, when, where why—with the emotional, personal, intriguing. It’s easier to separate.
If being a Christian were a feature article, how often do we say at the beginning that we’re Christian (I mean we do go to church on Sundays!), but then in our daily lives, line by line, we don’t live up to the claim that we’re Christ-followers? We decide to put things that should be woven throughout our days into sidebars. Spending time with the Lord--praying maybe--is just done at church. Being patient or honest is not necessary. It's nice sometimes, but c'mon, it's survival of the fittest in this culture!
As Christians, what do we claim, but then throw into a sidebar? How can we better weave joy and kindess into our life feature? How does God fit into our daily decisions? I think this would make for much more interesting reading! This reading, however, is not going to be sugar-coated. My previous editor used to challenge me by asking where "the messy factor" was. Meaning, it can't all be sweet and nice and positive. A good story is going to show the cons as well. It's going to raise the questions. So, as Christians, praying, or being honest or patient or showing self-control...or whatever may be in your sidebar is not going to make your life feature all smiley and nice. It's going to get messy. But at least you've followed through on what you claimed.
A friend was just telling me about how she visited her mom over the weekend. Her mom is in a nursing home and has been battling Alzheimers for years now. My friend visits her faithfully each week, even though she leaves crying each time because her own mom doesn't know who she is. The only glimpse of recognition comes when my friend hums or sings familiar hymns to her mom. So, my friend goes every week and sings hymns, hard though it may be. I walked away from the conversation teary-eyed and thought to myself...that is love and faithfulness not thrown in a sidebar.
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